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Welcome to a land of wild rivers and whitewater, of world-famous fishing and rafting. Get ready for hundreds of trails that wind through old growth forests and coastal estuaries, roam across high meadows and verdant valleys, and skim the mountainsides of high desert and outback country. Birders spot more breeds here than almost anywhere else in the West. The stage is set for theatergoers and art lovers with world-class performances, unique venues and dozens of art festivals. History buffs experience one of the West’s original gold-rush era settlements and the Applegate Trail. Wine lovers will find hillside vistas, diverse growing appellations and micro-climates, with bold, varied wines. This is home to North America’s deepest lake and Oregon’s only National Park, Crater Lake. A ribbon of National Scenic Byways awaits just a short drive from California, ready to lead you to an amazing vacation in Southern Oregon!


Charming Ashland features historic neighborhoods, fine dining and beautiful parks, including 100-acre Lithia Park. Sip coffee at cafes or shop in bookstores, art galleries and boutiques. The Tony Award-winning Oregon Shakespeare Festival presents classic and contemporary plays in three unique theaters, including the outdoor Elizabethan Stage, from mid-February through October.


Jacksonville, founded in 1851, is a gold rush town with more than 100 historic buildings and a main street right out of a Western movie. The town’s pioneer charm is a wonderful backdrop to extraordinary dining and lodging, and the Britt Festivals, the Pacific Northwest’s premier outdoor summer performing arts festival.


Medford is an urban and business hub, home to a vibrant culinary and arts scene. Microbreweries dot historic OldTown and wineries grace the hillsides. Enjoy performances, from theater to opera, to terrific golf, sports and tax-free shopping. Tour Harry & David, the largest gourmet mail-order company in the world, founded right here in Medford.

Upper Rogue Region

Enjoy the rural pleasures of the spectacular Upper Rogue region, including Gold Hill, home of the House of Mystery at the Oregon Vortex. Grants Pass, nestled along the banks of the wild and scenic Rogue River, is a classic river town that feeds your passion for history, arts, outdoor adventure, fine dining or just plain relaxing. Jetboats race along the mighty Rogue into Hellgate Canyon. Rafting, kayaking and fishing take center stage in the summer, as do arts festivals and Southern Oregon’s largest Farmer’s Market.

The Illinois Valley

The Illinois Valley, between Grants Pass and the Oregon Coast, includes wineries, rich history, redwoods and some of the most unique botanical areas in the world. Visit Cave Junction and the Oregon Caves National Monument and Chateau. The South Umpqua Valley includes the historic towns of Myrtle Creek and Canyonville, and Seven Feathers Resort & RV Park.


Roseburg and the Land of Umpqua are known for cascading waterfalls, wildflowers, high alpine meadows, fishing and rafting, and charming hamlets. Visit one of America’s largest drive-through animal parks, Wildlife Safari. A tour of the lush Umpqua Valley wine country is a glimpse into the birthplace of wine in Oregon. The Highway of the Waterfalls is a popular and beautiful scenic drive.

Lower Rogue Region

Even actors from Hollywood’s Golden Era vacationed on the Rogue River. Clark Gable, John Wayne, Ginger Rogers and others dined in historic lodges and fished the wild waters. The beautiful prose of famous Western writer Zane Grey inspired these and other visitors. Grey’s cabin can still be seen on a trip down the Lower Rogue River canyon.

Official Travel Southern Oregon Site

Southern Oregon Visitors Association

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